How do sponsors and the team benefit?

Every station adds year-round inventory the team schedules and sells: spots, sponsored series, named features, live-event packages, and podcasts. SoundSystem Live imposes no streaming-service pre-roll before listening begins. Backbone reports listening in aggregate by station and program to support sponsor proposals and renewals, and personal listener information stays with the team and its app. The team controls the programming. The team controls the advertising.